Advertising device



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P. R. KING Filed May 4, 1934 ADVERTISING DEVICE 2 Sheets-Sheet 1 SYQUP SYDUP SYQUP 4% SVPUD E Feb. 12, 1935. P. R. KING ADVERTISING DEVICE Filed May 4, 1934 2 Sheets-Sheet 2 a -4 U GM e Tm m w m mm A m D PatenEe'cIFeb. 12, 153 p 1 1 991 158 a 1,9e1,15s l l, 'fi vimnsm nwmn Philo R. King, vilebsjter- Groves, Md, assignor to t f #Union Starch& Refiningfiompany, Columbus, Ind., a corporation 1 Application May 4, 1934QSerial No. 723,946 a t e 11 Claims. 7 (GLAD- 126) Thisinvention relates to meansfor displaying Fig. 3, acentral vertical section th'roughzthe. packed goods particularly cannedegoods and has structure inthe telescoped;relation; j. 31 i for a primary purpose-thehprovision of means 7 Fig. 4, a; central vertical section, throughthe' whereby containers ofvaryingsizes may be tele structure on a plane revolved 90firom that .of the 5, scoped together for convenience in transportation sectionshown in Fig. 3; 1 f and then opened up in, extended relation so as Fig. 5,;aj transverse horizontal section onthe' toldisplaygthe varying sizes oi -containers with line 5-5 -in-Fig. 4,-an d l v i their *standard exterior finishes and/or labels Fig. 6, a bottom plan View;

thereon all without damage thereto. i Likecharacters of, reference indicate like 1 The invention is particularly adaptedto cans throughout the several viewsiri the drawings. i 1o or bucketswhich may be employed to) contain V In the particular form of the inventionherein particular lines of goods,1the particularline'hereshownpand described,-the lineitof goods to be dis-i Inreferred to being syrup. One:particular adplayed "happens to have "a series 'of containers vantage of the invention is found by salesmen of varying in size and five inlnumberranginggfrom 5 the goods in that instead of having toycarry a a small sizethrough graduations up to'the larger I number of separate cans to show the line ofgoods sizes For the sake of convenience, the containers in the different sized packages, the salesman may will be referredto as metallic containers adapted carry a single unit which hasexterior dimensions to hold syrup. The syrup is; for example, of five;

equalling that of the largestsize container in the differenttypes onetype being distinguished from played, the salesman may lift the innermost com the designation appearing thereon ,The varying tainer and withdraw itto in turn withdraw the types'are designated, Fig.2, as A; B,C,LD and m other 'sizes of containers until all'are ful1y;exthe letters being merely arbitrarily selectedt forj tended and then displayedto the prospective custhe; purpose of describing-the-invention rather line. Then when the containers are to be dis- [the other by the size of the containerfand by' 20 tomen; When the exhibition is over, the con than relating to the actual identificationof the 2 'tainers may thenbe pushed'together all to teletypes oftsyrup; 1 I scope within'thelarger carrying ,container,- The" Starting with the-smallest container which containers mayeach individually be provided 1 would hold-syrup'A, this container is designated with some distinguishing-finish or equipped with by the number 1,0 andis provided witha central A, alabel indicating the contents ordinarilycarried ube 11:fiXed;within-,thecontainer. centrally of the 30 in that size ofcontainer. Of courseit is advisable bottom thereof to extend upwardly therefrom for to ,keeptheexteriors of the" containers in Pa neat, a distance less than the total height of; the con? clean condition without scratches or other blemtainer. *The bottom of; the'containerv IO is out ishes appearing thereon. It isequallywithinthe through soflas to have an openingv not less than province of this invention to have the containers the-internal diameter of theitube 11. The con- 35- finished in some peculiaiqstyle with the finish tainer ltlis provided with the usual frictiontype applied theretoin any mannennrto have a label lid 12 which has; av hinged handle 13 secured attached to thecontainer. An essential feature? thereto. The lid'l2 is preferably fixed to theconis that whatever formthe distinguishing charactainer lO'by some such means as soldering; 1

40 teristics assume, they be protected against dam 'Now thevnextlarger size container 14 has age by one container rubbing over the other. This cover removed and discarded and is fitted with condition is difficult to maintainwhen the conaitube 15 secured centrally to the bottom of the tainersare droppedlocsely one within another container to'extend upwardly therein an'd to'havefu I and even when the containers are carried sepa-f' an external diameter which will slidably fit within' rately or moved one frornanother. 1 the tube'll when the'container 10 is placed with- 1 f Other objects and advantages of the invenin the container 14 by its lower end. Tothe tion will become apparent to those versed'in the under side of the-container lo is'fixed a bracket art in the following description'of o'neparticu- 16,to have a portion thereof extending down-f larform of the invention which-is made in referwardly toicarry a band of metal 17 which is 5.0 ence to the accompanying drawings, in which curved to fit within andbear frictionallyagainst 1 Fig. 1 is atop plan view of a structure embody the wall or the container 14. The vertical height" ing my invention; v l r of this band 1'? is made tolbe such that' when Fig. 2', a side elevation on areduced scale of the upper side of the container 10 is flush with a series of containers in an extended display the topof the container 14, the lower edge of 5 position; the band 17 bears against thebottorn of the container'1'4 to serve as a stop. Thisband 17 is split as at 18, Fig. 4, so that it may be sprung together to'reduce its diameter temporarily while it is being insertedthrough the open endof the container 14, following which the bandmay expand to spring'against the Wall or" the container 14.'-Not only does the band 17 serve as 'a stop V vertically disposed guides 19, here shown as three" in number, and each being substantially U-shapej to limit downwardtravel of the container 10 in respect to the container. 14 but it also serves asa stop to prevent complete withdrawaloi the container 10 therefromand further serves as a frictional engagement with the container 1 4 soas to hold the containerlO at the desired degree of elevation; I I v V The next larger size container45 containing the syrup C will receive the container 14-therewithin. The container 45is provided with a pluralitygof incross sect ion. Attached to the under side of the container 14 are shoes 20,here shown as three in number, one to fit over each .of the guides 19.

I These shoes 20are secured to the under side of V the container 14 and extend downwardly there from to fit along the guides and in fact as shown in Fig. 4 extend through cut-outs in the bottom" of the' container 45, Figs. 3 and 4. One of these 'shoes '20 is fitted with a horizontally disposed tubular extension 21, Fig. 4, within which is carried a spring 22 urging a ball 23 against the guide "19.. When thecontainer 14 is 'from out of the container .45,

pulled upwardly theupper edges of the shoes 20 will strike against the under side of and'be stopped by the flange 24 on the top end of the container 45, the container 14 then being positioned to haveits under sidesubstantially in the plane of the top side of the container 45,

Fig. 2. That guide 19 against which the ball 23 is pressed hasan indentation 25 into which the ball 23 may dropwhen the container 14 is moved toits, uppermost position so as'to yieldingly retain the container 14. in its position. f l V l V The next larger container 46 is of thatsize extended or uppermost which will'receive thereinthe container 45. The

container 46 is provided with a plurality of verticallydisposed guides 26, here shown as three in vertical wall of the container.

number, extending along the inner side of the The container 45 carries by its ,lowerend a plurality of shoes 27,

, one fitting over each of theguides 26. The guides f 19 carried'by the container 45 extend through the bottom'oi the container'45 fora sufiicient distance .to bear against the bottom'of the container 46 when the upper end of the container 45 isflush with that of the container 46. 'One of' the shoes 27 carries a tubular extension 28 within which'is carried a compression'spring 29 urging a ball 30 against the guide 26 so that when the container 45 is in its uppermost position which is determined by the shoes 2'7 striking against the inturned flange about the top of the container 46, the ball 30will dropinto the indentation 31 and 'thereby yieldingly retain the container 45 inits extended position above the container 46.

' vided with a plurality ,Inlike manner the largest container 47' is pro of vertically disposed guides 32, here shown as three in number fixed to the inner'side of the wall of the container. The

under side of the container 46 carries shoes 33 one to fit about each of the guides 32. One of these shoes 33 carriesa tubular extension 34 within which is a compression spring 35 urging a ball 36 against thejguide 32 so that when thelcontainer posed by thefollowing claims.

461:; withdrawn from the container 47 and lifted to its'uppermost position as determined by the top edges or the shoes 33 striking the inturned flange 37 01" the container 47, the ball 36 will drop into the indentation 38' on the guide 32 and thereby i yieldingly. retain thecontainereld in its elevated position.

The bottom or the container 47 iscutfaway to permit-assembly of the units as above indicated and is then closed by the cap 39'which is preferably fixed in place bysome such meansas brazing or soldering To provideclearance for the extension 34,-thecap 39 is notched out to have an'inwardly extending portion'40, Figs. 3 and 6.

Preferably abar 41 extends diametrically. across between theside walls of the cap 39 ,to provide a hand grip so as to hold the container 47 when the handle 13 of the container 10 is gripped and pulled to',with d1 aw the various containers 10, 14,

45, and 46 from the'container 47.

The various shoescarried by the containers, 14,

45 and 46 are s'o-shap'ed and proportioned and at tached to the respective containers'that the-containers are spaced radially one from the other to provide clearance asth'e containers are with drawn one from another. The spring band llis employed in place of guides and shoes as between other containers 'for the reason thatithe container .10 very closely approaches the size of the container 14 so as to makeiit dimcult to assemble guides and shoes between the two containers;

Thu-s it is to be seen that as illustrated in Fig.

2, the various sized containers may be displayed stacked in effect one on the other to give a visual indication not only of the'various finishes'or labels designating the type andquality of thegoods in the respective containers but there is alsoat once'a' visual indication of the relative'sizes. of

those containers. When the display is completed,

the container 10 may be pushed downwardly so as to in turn push the otherlcontainers all down 'until all are nested within thecontainer 47. The container 47,1nay then be carried about by the usual handle 42. By useof my invention, all of the varying sized containers maybe carried about convenientlywithout taking up any more space than the largest one in the group. 7 r

l While 'I have herein shown and described my invention in the one particular form, it is obvious that structural changes may be made without departingfrom the spirit of the invention and I,

therefore, do not desire to be limited to that precise form beyond the'limitations as may be im- 'Iclaim: V r

1. A device for displaying'a plurality of 'varying sizes of containers with distinguishing char:

acteristics thereon comprising in cornbination, means slidably' guiding a container telescopically one within the other, said means being formed to space one container transversely from the other to protect said characteristics carriedthereon, and

stops limiting the extended positions of the containers to have the bottom of an upper container not higher than the top of th next lower container and means for releasably retaining the containers in extended position.

2. A device for displaying a plurality of varying sizes of containers'carrying distinguishing characteristics thereon comprising in combination,

mer ts, j

. the bot-torn of anupner container not higher than the-top of the 1 next. lowercontainer, and means yieiding'ly retaining the containers in extended positions.

5 For indi ating a line'of goods packed inlva rious sizes of containerseachh'aving a distinctive characteristic, a plurality of standard containers;

v the largest of which isselected as a receptacle within. which" the other containers are. nestedv for conveniencein. saving of spacefor transportation, guides fixed to the'inner walls oilat least the larger of saidcontainers, shoes carried by the inner Containers to slidahly engage those guides and.

centrally space successively each smaller container from its surrounding larger container so as to hold the characteristics-on the containers out of contact with the surrounding containers,

and means yieldinglyretaining the: containers in extended positions when shifted upwardly one out of the other.

4, For indicating a line of-goods packed in va rious sizes of containers having distinctive cha acteristics, a plurality of standard containers; the largest of which is selected as a receptacle within which the. other containers are nested for convenience in saving of space for transportation, guides fixed to. the inner walls of at least the larger of said containers; shoes'carried by the inner containers to slidably engage those guides and centrally spacejsuccessively eachsmaller container from its surrounding larger container so a as to hold the characteristics on the containers out of contact with the surrounding containers,

and means yieldingly retainingthe containers in extended positions when shifted .upwardly one.

out of the other, and means spacing onecontainer vertically within the other to have the topsof all containers in the same plane when fully nested.

5. For indicating aline of goods packed in various sizes of containers having distinctive characteristics, a plurality of, standard containers, the

largest cfwhich is selected as a receptacle within whichthe other containers are nestedvior convenience in saving of space for transportation,

guides fixed tothe inner walls of at least the larger of said containers, shoes carried'by the inner-com tainers to slidably engage those guides and cen-- trally space successively; each smaller container..-

from its surrounding larger container so as to 'hold the characteristics on the containers out of contact with the surrounding containers, and

means yieldingly retaining thecontainers in extended positions when shifted upwardly one out of the other, a lid carried by the innermost and smallest container, a handle fixed to the lid, a cupped insert in the bottom of the largest container, and ahandle carried within the insert.

6. For indicating a line of goods packed in various sizes of containers having distinctive characteristics, a plurality of standard containers, the largest of which isselected as a receptacle within which the other containers are nested for con venience in saving of space for transportation, guides fixed to the inner walls of at least the larger of said containers, shoes carried by the innor containers to slidably engage those guides and centrally space successively each smaller container from itssurrounding larger container so as to hold the characteristics on the containers outof contact with the surrounding containers,

and means yielding ly retaining the containers in v extended positions when shifted upwardly one out of theother, and means spacing, one container the other to have the tops of all vertically Within containers in the same plane when fully nested,

a lid carriedby the innermost and smallestcon tain'er; a handle fixed to' the lid, acupped insert thebottom of the largest-container, and-a handle carried within the insert.

l; For indicating aline of goods packed in various sizes of containers each having a 7 dis tinctive characteristic denoting the contents to be carried the particular size of container, a plure ty of standardcontainers, the largest [of which selected a's'a'receptacle within whichthe cther ccntainers may be nested to save spacein l transportation; vertical guides rfixed to the inner walls of; at least the larger of said containers,

shoes carried by the inner containers ofthe larger sizes to slidably engage those guides and centrally space the successively smaller container from its surrounding larger container tov protect the characteristics on the outer sides of the containerstubes fixed tothe containers having less "clearance between adjacentcontainers,

than saidlarger containers, said tubes" slidably telescoping to space apart centrally those tube carrying'containers; and stop means limiting the withdrawal of one container from the other. i i

.8. For indicating a line of goods packed in various sizes of containers each having a distinctive characteristic denoting the contents toibe icarried inthe particular size of container, a plu ralitjy of standard'containers; the largest of which is selected as a receptacle within which the other containers may benested to savespacein transportation, vertical guides fixed to the inner walls of at least the larger of said containers, :shoes carried by theinner containers of thelarger sizes to slidably engage those guides and centrally space thesuccessively sm'aller'container from its surrounding larger containerto protect the char acteristics on the outer sides of the containers,

tubes fixed to the containers having less clearance between adjacent containers thansaid larg or containers, said tubes slidahly telescoping to.

space apart centrally those tube carrying containers, and stop means limiting thejwithdrawal of one container from the other, andyielding meansiretaining thecontainers in extended positions.

carried in the particular size of containena' plurality of standard containers, the largest of which.

is selected as a receptacle withinwhich the other containers maybe nested" to save space in transportation, vertical guides fixed to the inner walls of at least the larger of said containers, shoes carried by the inner containers ofthe larger sizes to slidably engage those guides and centrally 9. For indicating a line of goods packedin val rious sizes of; containers each having a distinc- .tive characteristic denoting the contents to :be 3

space the successively smaller container from'its V surrounding larger container to protect the characteristics on the outer sides of the containers,

tubes fixedto the containers having less. clearance between adjacent containers than said larger containers, said tubes slidaoly telescoping .to

space apart centrally those tube carryingcontainers, and stopmeans limiting the withdrawal of one container, from theother, and yielding means retaining the-containers in extended positiona; and'spacing means holding said containers when nested to have their upper ends, in a common plane. 18. That m varying sizes'cf containers of a line of goods into telescoping unit for displaying characteristics of. the containers to give 'a visualindication of 'thecomparative sizes of containers under the ethod of assembling aplurality of 7 f various characteristics which consists in affixing spacing means between the smallest and the next larger or second of the containers, placing guides in the next larger or; third container inslerting the first two containers 'within the. third container, aflixing shoes to the bottom of the second containe'rithroughthebottom of the third container to engage the slides in the third container 'to space the second container therefrom, placing guides inthe next larger or fourth container, then V aifiming shoes to the bottom of the third containerthrongh thebottom of the and so on, until all of the containers have been so I assembled: V;

fourth container,

eating a line of goods embodying in combination a series of goods containers arranged in sequence as to size from the largest to thereon to indicate the relative sizes of the conthe smallest one 7 above the other and with respective designations tainers in respect to the goods to be carried therein, and means transversely spacingaapart one container fromthe other when in nested positions so as to protect said designations. i

' I PHILO R. KING. 

